NEW RELEASES BLACK RIFLE FRIDAY

Clean, classic, and built for comfort. The Bolt Crewneck Sweatshirt keeps your look sharp with the signature BRCC bolt front and center.   Details: Men's Relax Crew 80% Cotton, 20% Polyester

The Grenade Flannel Shirt delivers all-day comfort. A classic flannel for those who like their mornings on the move and nights around the fire.

For those who live by the creed Give Me Coffee or Give Me Death. The Secret Water Society Shirt is made for the diehards who know coffee isn’t just a drink, it’s the lifeblood that fuels the mission. Details: 6.5 oz./yd²., 100% ring-spun cotton,...

THE UGLY AND STOOPID CHRISTMAS SWEATER: COFEE OR DIE EDITION “So festive it hurts. So stoopid it’s iconic.” Meet the Ugly and Stoopid Christmas Sweater: Cofee Edition. This is the holiday knit nobody asked for, but everyone will stare at. It features bold, bright,...

The Grenade Waffle Fleece Quarter Zip brings the heat when the temps drop. With a stealth camo pattern and a subtle BRCC patch, it’s made for early mornings, late nights, and every coffee-fueled mission in between. Warm, lightweight, and ready for anything.

The CAF Skull Enamel Mug is made for operators of the caffeine kind. Tough, lightweight, and field-ready, it carries the BRCC Bolt logo and a nod to the CAF Skull legacy.   Details: Heavy-gauge steel as base, coated w/ powdered glass enamel

Inspired by legends, built for everyday ops. The MACV Zip-Up Sherpa Jacket delivers all-day warmth and comfort with a bold camo design that stands ready for any mission.

The Grenade Zip-Up Woobie Jacket takes a field favorite and turns it into everyday gear. Lightweight, packable, and warm, it delivers comfort that’s mission-tested and coffee-approved. Whether you’re on the move or off the grid, this jacket’s built to keep you dialed in and...

Stay caffeinated and covered with the Roasted Trucker Hat. Featuring a vintage BRCC patch and a classic camo design, this lid is built for early mornings, long days, and anyone who lives life fully roasted.

Pay tribute to the divine power of caffeine with the Goddess of the Grind T-Shirt. Made for those who worship the grind and live by the brew.   Details:  Heavy Faded Tee Faded Grey 100% carded cotton

At 0400, he crows. By 0415, he’s geared up and mission-ready. The Tacticock T-Shirt honors the most elite operator in the animal kingdom—a rooster armed, dangerous, and fueled by BRCC coffee. Part of the Bolt Series, this tee brings a mix of humor, chaos,...

Two looks, one mission. The BRCC Reversible Matte Puff Vest keeps you warm and ready with a clean black side and a bold camo flip.

Caffeine turns mortals into legends, and the Medusa’s Madness Tee is proof. Inspired by myth and powered by pure coffee insanity, this shirt mixes bold color with untamed energy. Details: 60% Cotton / 4-% Polyester 4.3 oz Midweight Standard Fit Machine wash cold with...

Some call it coffee. We call it the sacred water of the mission. The Give Me Coffee Secret Water T-Shirt is for those sworn to the grind—fueling every early morning and late-night op with pure caffeinated devotion. Join the society and wear your creed...

Brew strong or don’t brew at all. The Death Pot T-Shirt from the Bolt Series takes your morning ritual to the dark side. For those who like their roast black, their humor darker, and their caffeine levels deadly.   Details: 60% Cotton / 40%...

The BRCC Bolt Tumbler delivers clean lines, rugged durability, and that signature lightning-bolt energy. Built for long days, early mornings, and every mission fueled by coffee, it keeps your brew hot and your grind unstoppable.   Details: 18/8 Stainless Steel BPA-free

The Finest Roast Tumbler brings classic BRCC style to your daily caffeine run. Sleek, durable, and stamped with vintage roast branding, it keeps your coffee hot and your routine sharp. Built for those who start every day with the finest brew in the land....

Classic, tough, and built for freedom. The 13 Stars Enamel Mug is ready for every pour, from the campfire to the kitchen.   Details: Heavy-gauge steel as base, coated w/ powdered glass enamel

The MACV Enamel Mug honors the legacy of America’s elite. Durable, lightweight, and mission-ready   Details: Heavy-gauge steel as base, coated w/ powdered glass enamel

Built for those who live on mission and caffeine, the Special Elite Zip-Up Hoodie is made to handle anything from early mornings at the range to late nights at the roast house. Details: 100% Ring-Spun Cotton 8.3 oz Midweight Standard Fit Machine wash cold...